deen

By

Alexandra Amiridis
The Secret of Mental Strength Resilience is the secret of mental strength to handle resistance and attacks at any time and over the long term. Covid-19 is thus an attack on the stability of the citizens and companies. People worldwide are still searching for their personal way out of the current crisis. They are aware...
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That the fashion shops would have to temporarily close for our safety during the crisis was already hard enough. That they may now reopen again has unfortunately not always brought the relief that one had hoped for because the customers are simply not yet in a buying mood. There simply aren’t a lot of impulses...
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When customer loyalty no longer works, one must offer the customers and clients new advantages. This is valid in the fashion industry just like for all other companies in order to develop new connections and new forms of brand loyalty. New concepts of sales psychology are becoming required today because conventional concepts and also the...
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Human contact composes a big portion of the human experience. It is an important element of socialisation. Moreover, it is largely responsible for the coordination, communication and human language. Its fundamental importance lies in that it can be used to reduce pain and anxiety.  Even the simple handshake has value. In these times of physical...
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Fashion shops and outlet centres may re-open with restrictions on their shops. How is the mood? How are the customers reacting? And to where will this still lead us? Probably none of the fashion retailers have cast off all their worries because the challenges of this current time are still immense. The sales have fallen...
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The revolution of Artificial Intelligence (AI) has not only produced customers in the fashion world with customer cards, business-oriented online trading and product optimisation, but rather placed the focus of global companies and their affiliated companies on the advantages of the digital transformation – and thus also equipped the services in recruiting with custom-fit conveniences...
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Indeed, fashion is currently no system-relevant theme. However, fashion is certainly still needed. We are admittedly largely confined to our homes these days – with rudimentary social contacts. But one doesn’t always just want to just be running around in jogging sweatpants all the time, either – not only owing to Karl Lagerfeld and his...
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“Keep calm and carry on”, Winston Churchill once said in a crisis situation. At present, “carrying on” is indeed not so easy because many things are at a standstill. But remaining calm still always pays off. Clearly, one may have emotions whenever companies in the textile industry close branches, whenever employees are placed in a...
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It affects almost all industries, not just fashion: Employees* quit – apparently out of the clear blue sky. However, there have usually been warning signals beforehand for a long time. Whoever pays attention to them can possibly change the minds of good employees and persuade them to remain. An employer rarely likes to accept a...
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