deen

By

Alexandra Amiridis
“Keep calm and carry on”, Winston Churchill once said in a crisis situation. At present, “carrying on” is indeed not so easy because many things are at a standstill. But remaining calm still always pays off. Clearly, one may have emotions whenever companies in the textile industry close branches, whenever employees are placed in a...
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Fashion is lifestyle, zeitgeist and innovative imaging in all areas of individual and societal arrangements. It is more still, an understanding of design, form and in the 21st century, a theme of fair trade. It has displayed its performative character for centuries – whether in the homes of the nobility from early modern times, in...
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Indeed, fashion is currently no system-relevant theme. However, fashion is certainly still needed. We are admittedly largely confined to our homes these days – with rudimentary social contacts. But one doesn’t always just want to just be running around in jogging sweatpants all the time, either – not only owing to Karl Lagerfeld and his...
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Fashion shops and outlet centres may re-open with restrictions on their shops. How is the mood? How are the customers reacting? And to where will this still lead us? Probably none of the fashion retailers have cast off all their worries because the challenges of this current time are still immense. The sales have fallen...
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The revolution of Artificial Intelligence  (AI) has not only produced customers in the fashion world with customer cards, business-oriented online trading and product optimisation, but rather placed the focus of global companies and their affiliated companies on the advantages of the digital transformation – and thus also equipped the services in recruiting with custom-fit conveniences...
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Fashion shops and outlet centres may re-open with restrictions on their shops. How is the mood? How are the customers reacting? And to where will this still lead us? Probably none of the fashion retailers have cast off all their worries because the challenges of this current time are still immense. The sales have fallen...
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Human contact composes a big portion of the human experience. It is an important element of socialisation. Moreover, it is largely responsible for the coordination, communication and human language. Its fundamental importance lies in that it can be used to reduce pain and anxiety.  Even the simple handshake has value. In these times of physical...
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When customer loyalty no longer works, one must offer the customers and clients new advantages. This is valid in the fashion industry just like for all other companies in order to develop new connections and new forms of brand loyalty. New concepts of sales psychology are becoming required today because conventional concepts and also the...
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The Secret of Mental Strength Resilience is the secret of mental strength to handle resistance and attacks at any time and over the long term. Covid-19 is thus an attack on the stability of the citizens and companies. People worldwide are still searching for their personal way out of the current crisis. They are aware...
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What is Design Thinking? Design thinking is an approach in company processes which combines the advantages of design methods with the fact-based science of theoretical research projects. Thus, design thinking enables an optimisation of design-based processes via scientific expertise and offers companies the best-possible development designs for their customers and users to bring to the...
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