Digital Transformation – Innovatively Agile Systems

These days, a digital company culture means implementing innovations and, through the company’s agility and flexibility, transforming the work world over the medium- and long-term within the society into future-oriented agile systems.

Why is This So Important?

So that the digital transformation will successfully penetrate all areas of our daily life and societal processes, new forms of digital networking and digital production must gain a foothold in the consciousness of employees and companies in order to offer primarily digital options as an integral cornerstone of all existing corporate and work processes. The decisive criteria for attaining entrepreneurial goals – the team-working, the innovation and the open company culture – are in this regard important aspects upon which digital approaches must focus and thus embrace the path of accelerating future-oriented companies towards digitalisation.

New Media and Forms of Communication

Not only the companies, but also the job candidates must constantly be repositioning themselves and fulfilling digital requirements. In this regard, not everyone is well-versed in using these media, the obstacles are imposing and the potential applicants require support. That means that the digital transformation also assigns responsibility in order to help people to overcome these barriers. The job market has been expanded by Instagram, Facebook, and other social media. The technology in this regard is very specialised. Getting to know each other personally has become marginalised and is no longer the main focus; for young people, this is normal, but for the baby-boomers, it takes some time to get used to. And nonetheless this development is an important component which offers thrust and new forms of communication and a need to take action which, in the digital company culture, will lead to a transformation which is sustainable, long-term and cannot be reversed.

In this context, the enormous potential of the digital transformation refers not only singularly to technological themes such as artificial intelligence and digital production, but rather must be understood to be the transformation of fundamental societal and global structures.

Is this to be understood innovatively? Or are we promoting futuristic tales by depicting unrealistic scenarios? What do you think?

The young generation has internalised the digital lifestyle and the communication methods are continuously changing. Where is the development going? How is the staying power? Aspects of attitude, stance and mind-set are reflected in the communication behaviour and alter behavioural patterns. Visual work is optimised – with photography, images and tools for digital correction. And, in this way, the perception of correct and incorrect is changing.

What does this mean for the collective societal and political processes?

Companies are fundamentally changing during the digital transformation and particularly young start-ups are proving themselves to be adaptable and agile. They are leading models for the opportunities which there will be in the areas of work processes, education/training and innovation. Thus, political processes are being influenced and initiatives, movements and interest groups are receiving a claim of validity and opportunities to make new societal or global changes into themes. The thrust which could lie therein one can impressively see in the Fridays for Future/Climate movement with Greta Thunberg.