Have you already wondered about the personnel decisions that have been made? Or about your boss’s practices when it concerns promotions? Have you already found it to be strange what decisions have been made at your company or at other companies? Were you not even considered in the final selection process? Although you had much...Continue Reading

Corona and Its Consequences The aftereffects of the Corona standstill and the Ever Given container freighter’s blockage of the Suez Canal from March of this year can still be felt on the market. The much-discussed lack of specialised personnel allows us to now see that the supply logistics and the loading, unloading and shipping of...Continue Reading

What is Neuromarketing? Neuromarketing works with psychological methods. It entails mainly the researching of target groups and their segmentation. In the economy’s dynamic processes, it encompasses the optimisation and the steering of deliberate buying decisions. By researching the subconscious processes which occur in the brain and which indeed steer those decisions which the customer makes...Continue Reading

In addition to many impositions, Corona has also brought us some recommendations for solutions which promise a lot, but don’t always deliver a lot. For example, with the Click & Meet as well which was presented to us at the outset as a saviour for city centres and the shopping experience. In the meantime, the...Continue Reading

Even if the laws have mandated absolute equal opportunity as a goal when awarding jobs: Ultimately, jobs are awarded by people to people. And, in this case, the personal factor always still plays a role. It is human to want to make a good impression – and likewise also human to try to address this...Continue Reading

These days, a digital company culture means implementing innovations and, through the company’s agility and flexibility, transforming the work world over the medium- and long-term within the society into future-oriented agile systems. Why is This So Important? So that the digital transformation will successfully penetrate all areas of our daily life and societal processes, new...Continue Reading

Fashion is lifestyle, zeitgeist and innovative imaging in all areas of individual and societal arrangements. It is more still, an understanding of design, form and in the 21st century, a theme of fair trade. It has displayed its performative character for centuries – whether in the homes of the nobility from early modern times, in...Continue Reading

What is Design Thinking? Design thinking is an approach in company processes which combines the advantages of design methods with the fact-based science of theoretical research projects. Thus, design thinking enables an optimisation of design-based processes via scientific expertise and offers companies the best-possible development designs for their customers and users to bring to the...Continue Reading

The Secret of Mental Strength Resilience is the secret of mental strength to handle resistance and attacks at any time and over the long term. Covid-19 is thus an attack on the stability of the citizens and companies. People worldwide are still searching for their personal way out of the current crisis. They are aware...Continue Reading

That the fashion shops would have to temporarily close for our safety during the crisis was already hard enough. That they may now reopen again has unfortunately not always brought the relief that one had hoped for because the customers are simply not yet in a buying mood. There simply aren’t a lot of impulses...Continue Reading

When customer loyalty no longer works, one must offer the customers and clients new advantages. This is valid in the fashion industry just like for all other companies in order to develop new connections and new forms of brand loyalty. New concepts of sales psychology are becoming required today because conventional concepts and also the...Continue Reading

Human contact composes a big portion of the human experience. It is an important element of socialisation. Moreover, it is largely responsible for the coordination, communication and human language. Its fundamental importance lies in that it can be used to reduce pain and anxiety.  Even the simple handshake has value. In these times of physical...Continue Reading

Fashion shops and outlet centres may re-open with restrictions on their shops. How is the mood? How are the customers reacting? And to where will this still lead us? Probably none of the fashion retailers have cast off all their worries because the challenges of this current time are still immense. The sales have fallen...Continue Reading

The revolution of Artificial Intelligence  (AI) has not only produced customers in the fashion world with customer cards, business-oriented online trading and product optimisation, but rather placed the focus of global companies and their affiliated companies on the advantages of the digital transformation – and thus also equipped the services in recruiting with custom-fit conveniences...Continue Reading

Indeed, fashion is currently no system-relevant theme. However, fashion is certainly still needed. We are admittedly largely confined to our homes these days – with rudimentary social contacts. But one doesn’t always just want to just be running around in jogging sweatpants all the time, either – not only owing to Karl Lagerfeld and his...Continue Reading